"No Matter What Shape (Your Stomach's In)," The T-Bones (1966)

When an Alka-Seltzer ad became a hit

Nov 24, 2025

∙ Paid

Peak: #3 on the Hot 100
Streams: 1.4 million

60 years ago, an Alka-Seltzer commercial blazed a trail in pop music.

At the time, Alka-Seltzer used the tagline “No matter what shape your stomach’s in,” meaning you could pop a tablet for everything from nausea to indigestion. There was a popular TV spot that featured various stomachs — jiggly, flat, hula danc…

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